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Themed spaces bring several key advantages:
- Increasing attractiveness: Themed spaces create a unique and memorable experience for visitors, thereby increasing their appeal and the number of visits.
- Extension of stay: Visitors often spend more time in themed spaces because they are designed to motivate them to explore and interact.
- Better branding and recognition: Themed spaces enable the creation of a recognizable identity, making the destination stand out from the competition.
- Emotional connection: Through theming, visitors create an emotional connection with the space, which increases their loyalty and motivates them to return.
These benefits are especially important for amusement parks like Disneyland or Universal Studios, which use theming to attract and retain visitors.